Arzu Demirel


“My aim is to share my experiences in lifelong learning journey and to leave a mark on life in the art of” being myself “

After graduating from Dokuz Eylül University Buca Education Faculty Chemistry Department in 1995, she completed her master’s degree in Basic Biochemistry and continued her academic studies as a Research Assistant in the same department until 2000. She entered the pharmaceutical industry in 2001 as a Medical Sales Representative at Abbott. She continued her work in the marketing and education department of the same company. With her 13 years of experience, she has provided the opportunity to gain experience in both the basic pharma and specific pharma products market.

She graduated from Erickson Coaching College coaching school in 2012. She is a PCC level accredited coach, Team Coach and NLP Master Practitioner.

She established “A Training and Consultancy” in 2014, and conducted Sales Techniques, Key Customer Management, Desing Thinking, Understanding Insight in Sales Visit, Communication, Leadership in Matrix Organizations, Innovation Management in different sectors, Team Coaching and Mentoring for Coaches.

She carried on her career as a Development Mentor in the LCW Coorperate Academy in 2018 and she guides leaders in developing their coaching skills, and supports their transformation to achive their future visions by realizing their potential as a Coorperate Coach.

In addition, she has taken an active role as a co-leader in New Member, Empowering Business Women, Mentoring, Diversity and Inclusion and Academy groups in Professional Women Network’ Istanbul since 2016, in order to help working women to develop in their careers with awareness.

New member orientation programs: Organized new member orientation events regularly.

PWN Istanbul Angel Club: Support and engage new and existing members

Ideathon Without Prejudice: Evaluating ideas on prejudice against women in gender equality

Mentoring programs: Organize mentoring programmes according to needs

PWNTV: Increase voice of PWN in social media.

As of April 2021, she is a board member of PWN Istanbul.

She is married and has 2 children.